Actress Kajol’s latest film Maa continues its steady run at the Indian box office, despite tough competition and a niche genre. After ten days in theatres, the mythological horror drama has managed to collect ₹30.4 crore, showcasing its growing audience traction.

Directed by Vishal Furia and produced by Ajay Devgn and Jyoti Subbarayan, Maa released on June 27, 2025, and has slowly cemented its position amidst high-profile releases like Sitaare Zameen Par and Kannappa.

 Day 10 Box Office Collection: Slow but Steady

According to early estimates from industry tracking portal Sacnilk, Maa collected ₹1.15 crore on Day 10, bringing its total collection to ₹30.4 crore. Though the Sunday numbers are yet to be finalized, the film’s trajectory indicates that the horror-drama has maintained consistent weekday numbers.

 Box Office Collection Breakdown (Day-wise):

Total Box Office Collection (10 Days): ₹30.4 crore

 Plot Summary: A Mother’s Fight Against Dark Forces

Maa is a unique blend of mythology, horror, and maternal emotion. The story revolves around Ambika, played by Kajol, a devoted mother who discovers that her daughter is being haunted by ancient evil forces. Determined to protect her child at any cost, Ambika embarks on a perilous journey that takes her deep into ritualistic traditions, mystical realms, and spiritual battles.

The film explores themes of motherhood, sacrifice, and divine femininity, with intense visuals and emotionally charged scenes that connect strongly with the audience.

 Kajol Shines in a Bold New Role

Known for her powerful performances in dramas and romantic films, Kajol ventures into a dark and intense genre with Maa. Critics and audiences alike have praised her transformation into Ambika—a fearless yet vulnerable mother battling unseen evils.

Her performance is being described as “raw,” “commanding,” and “emotionally resonant,” making Maa one of the most significant roles in her recent career.

Direction & Production: A Dark Visual Treat

Directed by Vishal Furia, who has a strong track record in horror storytelling (Chhorii, Bali), Maa is visually rich and thematically layered. The film uses ritualistic imagery, mythological references, and suspense-driven sequences to create an atmosphere of dread.

Producers Ajay Devgn and Jyoti Subbarayan have ensured top-tier production value, with impressive cinematography, VFX, and background score enhancing the cinematic experience.

 Genre Analysis: Mythological Horror in Indian Cinema

Maa stands out for reviving the mythological horror genre, a space rarely explored in mainstream Indian cinema. While horror films have traditionally followed westernized tropes, Maa taps into Indian religious myths, mantras, and folk legends, offering a uniquely rooted narrative.

This genre crossover is likely a key reason for the film’s gradual growth at the box office—it appeals to both horror fans and audiences interested in Indian mythology and spiritual storytelling.

 Competition at the Box Office

Maa released alongside big-budget films like Sitaare Zameen Par and South Indian mega-release Kannappa. Despite the high-profile competition, Maa has held its ground steadily, proving that strong storytelling and unique themes can carve out their own space.

Audience Reaction: Word of Mouth is Building

The film had a relatively quiet opening but is benefiting from positive word of mouth, especially among:

• Women and family audiences

• Fans of psychological thrillers and horror

• Viewers interested in mythology-based content

Social media platforms like X (formerly Twitter) and Instagram are abuzz with fan theories, scene breakdowns, and appreciation posts for Kajol’s performance and the film’s chilling moments.

 What’s Next for Maa?

With ₹30 crore already in the bag and minimal drop in weekday performance, Maa could cross the ₹40 crore mark in the next 5–6 days if it sustains momentum.

The film’s success could also lead to:

• OTT interest from major platforms

• A potential sequel or spin-off if the mythological universe expands

• Renewed industry interest in myth-horror as a viable commercial genre

Kajol’s Maa is not just a box office surprise, but a bold cinematic attempt that redefines how horror, myth, and emotion can come together. In a landscape dominated by action and fantasy epics, this film proves that genre-bending content still has an audience.

As it enters its second week, Maa is positioned to emerge as a cult favorite, and perhaps even set a benchmark for future horror films rooted in Indian mythology.