As the sacred Maha Kumbh 2025 draws millions of devotees from across India and the world to its grand congregation, Orient Electric, a trusted name in consumer electrical products, has taken a purposeful step to connect faith, comfort, and trust. With the powerful message “Faith Unites Us, Trust Binds Us; 70 saal se aapke saath”, the brand is enhancing the spiritual journey of attendees by providing them with essential electrical products that ensure comfort and safety.
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In its ongoing mission to make meaningful contributions to the lives of its consumers, Orient Electric has made a significant impact at the Maha Kumbh by supplying over 13,000 electrical products, including water heaters, room heaters, electric kettles, lights, switches, and switchgear, to key locations at the event. This initiative is designed to support the devotees in their pilgrimage, providing them with the necessary comforts for a smooth and fulfilling spiritual experience.
Faith and Trust: A Legacy Built over 70 Years
For over 70 years, Orient Electric has been a symbol of reliability and trust in Indian homes. The brand’s message, “Faith Unites Us, Trust Binds Us; 70 saal se aapke saath”, resonates deeply with its audience, reflecting the emotional bond Orient Electric shares with its customers. This legacy of trust has been built over generations, making the brand a trusted partner in every household.
At the Maha Kumbh, Orient Electric’s participation highlights how a strong, culturally relevant message can create an enduring emotional connection with consumers. By embracing the spiritual essence of the Kumbh Mela, Orient Electric has strategically aligned its branding with the values of faith, tradition, and community, reinforcing its long-standing commitment to enhancing the lives of people across the country.
Supporting the Comfort and Safety of Devotees
The Maha Kumbh is not only a spiritual event but also an experience that brings together people from diverse backgrounds. Given the unpredictability of weather conditions and the long hours spent in devotion, Orient Electric’s range of electrical products offers vital support to the attendees.
The brand’s contribution includes the distribution of essential products such as water heaters, room heaters, electric kettles, lights, switches, and switchgear across strategic locations at the Maha Kumbh. These products help provide warmth during chilly nights, safe and effective lighting in busy areas, and the convenience of hot water and beverages for devotees who spend hours in prayer and rituals.
With these products, Orient Electric has ensured that devotees can experience the event with more comfort and ease, making their spiritual journey more fulfilling.
A Message of Trust and Unity at the Maha Kumbh
Anika Agarwal, Chief Marketing and Customer Experience Officer at Orient Electric, commented on the brand’s participation at the Maha Kumbh, emphasizing the significance of faith and shared cultural values. “The Maha Kumbh is much more than a spiritual gathering; it is a vibrant celebration of faith and community. At Orient Electric, we recognize the deep cultural and spiritual importance of such events. The trust people place in brands like ours, which have been part of their lives for generations, is a responsibility we take seriously. Our message, ‘Faith Unites Us, Trust Binds Us; 70 saal se aapke saath,’ reflects this deep connection, and our presence at the Maha Kumbh is a heartfelt tribute to traditions and the trust we have earned over the years,” said Agarwal.
Creating Memorable Experiences for Devotees
The Maha Kumbh is an extraordinary event that brings together millions of people united by faith. Orient Electric’s involvement is a reflection of the brand’s commitment to supporting these shared values through tangible action. By offering over 13,000 electrical appliances, Orient Electric has ensured that devotees can focus on their spiritual journey without worrying about basic comforts. Whether it’s keeping warm, ensuring safe lighting for prayers, or having easy access to essentials like hot water and beverages, the brand has helped create an environment conducive to a peaceful, fulfilling experience.
“We understand that such large-scale gatherings are often fraught with challenges, from unpredictable weather to long hours of devotion. With our products, we hope to provide devotees with a sense of comfort and security during their spiritual journey. It’s not just about providing appliances; it’s about being there for our consumers, as we have been for the past 70 years,” Agarwal added.
About Orient Electric Ltd.
Orient Electric Limited is a part of the USD 3 billion diversified CK Birla Group, a leading Indian multinational conglomerate with a wide range of business interests. Headquartered in India, Orient Electric is a prominent name in the consumer electrical products sector, offering an array of products such as fans, lighting solutions, home appliances, switches, and switchgear.
The company operates with a vast distribution network that reaches more than 125,000 retail outlets across India and maintains a robust service network in over 450 cities. This extensive reach allows Orient Electric to offer products and services even in smaller towns, making it a household name for millions of consumers. The company prides itself on providing innovative lifestyle solutions, ensuring the comfort and convenience of its customers through high-quality, reliable products.
A Focus on Sustainability and Community Well-Being
For Orient Electric, its legacy of trust goes hand in hand with a deep commitment to social responsibility. The brand incorporates Environmental, Social, and Governance (ESG) principles into its core operations, ensuring that it not only delivers value to its customers but also contributes positively to the communities it serves.
The company’s efforts in providing electrical products at the Maha Kumbh are an extension of this commitment. By ensuring that the event is well-equipped with essential comforts for devotees, Orient Electric continues to emphasize the importance of trust, sustainability, and social responsibility in everything it does.
About CK Birla Group
The CK Birla Group, with over US $3 billion in annual revenue, is a leading Indian multinational conglomerate with diverse business interests in technology, automotive, home and building, and healthcare sectors. The group operates over 52 manufacturing facilities across India and internationally, and it employs more than 35,000 people globally.
The group is known for its commitment to innovation, customer satisfaction, and social responsibility. With companies like Birlasoft, NBC Bearings, Orient Cement, and CK Birla Hospitals, the CK Birla Group focuses on creating long-term value for customers, partners, and communities. The group’s integrated approach to growth combines digital transformation, technological advancement, and people investment to deliver sustainable, profitable growth.
Orient Electric’s participation in the Maha Kumbh 2025 is a testament to its unwavering commitment to supporting faith, tradition, and community. With its “Faith Unites Us, Trust Binds Us; 70 saal se aapke saath” campaign, the brand has successfully combined emotional engagement with cultural relevance, creating meaningful experiences for devotees. By providing over 13,000 electrical products, Orient Electric has ensured that millions of attendees can focus on their spiritual journey with greater ease, comfort, and safety.
As Orient Electric continues to strengthen its legacy of trust and dependability, its involvement in large-scale cultural events like the Maha Kumbh exemplifies how brands can make a positive impact through strategic, purpose-driven initiatives. This initiative highlights how meaningful connections between brands and consumers can transcend the commercial to foster real, lasting relationships.
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