In a significant shift in strategy, Prime Minister Narendra Modi addressed a large rally in Durgapur, West Bengal, where his approach to the upcoming elections seemed markedly different. Unlike previous rallies during the 2014, 2019, and 2021 elections, where Modi had often directed sharp attacks at Mamata Banerjee, this time he refrained from even mentioning her name once. This silence has sparked much discussion and indicates a shift in the Bharatiya Janata Party’s (BJP) strategy for the 2026 West Bengal Legislative Assembly elections.

A Major Strategy Change by BJP

PM Modi’s speech at Durgapur was a departure from the past, where his rhetoric had heavily focused on Mamata Banerjee. In his 33-minute address, there was not a single mention of the West Bengal Chief Minister. This marks a significant change in BJP’s approach. The party, in collaboration with the Rashtriya Swayamsevak Sangh (RSS), has been intensifying its efforts to secure a victory in West Bengal by the centenary of Syama Prasad Mukherjee’s birth.

According to sources, the BJP is now focused on portraying the fight as one between ‘TMC vs Good Governance’ rather than a personal battle between Mamata Banerjee and Narendra Modi. This shift in focus is strategic, as it redirects the conversation towards governance and development rather than personal confrontations.

PM Modi’s Emphasis on Bengali Sentiments

In his speech, PM Modi also made efforts to connect with the cultural sentiments of Bengal. He started the rally with chants of “Jai Maa Kali” and “Jai Maa Durga”, marking the first time he addressed Bengali cultural sentiments in this manner. By using “Jai Bholenath” alongside these chants, Modi conveyed a message that the BJP aims to align more closely with Bengali emotions, moving away from the “Jai Shri Ram” slogan that has often been associated with religious and political debates in the state.

Vision for West Bengal’s Revival

During his speech, PM Modi articulated a vision for Bengal’s revival if BJP comes to power. He detailed how the state could regain the glory and identity it lost over time, particularly the period before independence. Modi assured the audience that the BJP had a clear and comprehensive plan for Bengal’s development. This speech was an attempt to instill trust in the people, promising a brighter future for the state under BJP governance.

BJP’s New Political Narrative

The decision to not mention Mamata Banerjee by name was not just an incidental omission but a carefully planned political strategy. BJP, rather than focusing on Mamata herself, is now positioning the Trinamool Congress (TMC) as a party of corruption, appeasement, and misgovernance. This shift moves the election narrative from one of personal rivalry to a debate about bad governance vs rule of law, and corruption vs development.

This change in strategy is being driven at the highest levels within the BJP, and it’s expected that party leaders across the state will follow this line in future speeches. The BJP is now distancing itself from making Mamata Banerjee the focal point, and instead, focusing on undermining the TMC’s governance and presenting it as a party embroiled in corruption.

The BJP’s Message of Change for Bengal

PM Modi’s address in Durgapur set the tone for the coming election battle. The shift in focus from Mamata Banerjee to the TMC marks a pivotal moment in the political discourse of Bengal. It is clear now that the BJP’s battle in 2026 will not just be about Modi vs Mamata, but about TMC vs the desire for change in West Bengal.

BJP is keen on positioning itself as the alternative for the people who have become disillusioned with Mamata Banerjee’s leadership and are seeking a fresh start. This narrative of change can resonate with those looking for better governance and solutions to the state’s ongoing issues.

BJP’s Full-Fledged Plan for Bengal

Throughout the speech, PM Modi laid out a concrete roadmap for the state’s future. He assured the people of Bengal that under a BJP government, the state would experience growth, job creation, and infrastructural development. He highlighted the importance of good governance, stressing that the people of Bengal deserve a government that works for them, not for the benefit of a few.

The focus of Modi’s speech was clear: development, progress, and governance. By aligning with Bengali sentiments and presenting a robust plan for the state’s recovery, BJP is positioning itself as the party of change and progress.

The Growing Discontent with Mamata’s Government

The shift in BJP’s strategy also comes in the wake of growing discontent with Mamata Banerjee’s government. While she continues to hold significant influence in the state, there has been rising dissatisfaction among sections of the population, especially regarding issues like unemployment, law and order, and corruption.

BJP is seeking to capitalize on this discontent by presenting itself as the alternative to the ruling TMC. The party aims to take advantage of the dissatisfaction among the electorate, portraying itself as the only viable solution to the state’s challenges.

The Role of the RSS in BJP’s Bengal Strategy

The RSS has also been actively involved in the party’s strategy for Bengal. The centenary celebrations of Syama Prasad Mukherjee are being used as an opportunity to further solidify BJP’s presence in the state. The RSS’s efforts are focused on mobilizing grassroots support and building a network of volunteers to assist in the election process.

By focusing on a cultural revival and good governance, BJP aims to create a strong ground-level presence that can challenge Mamata’s political dominance. This multi-layered approach is expected to gradually build momentum for the party in the state.

BJP’s Long-Term Commitment to Bengal

The BJP is making long-term investments in Bengal, with an eye on the 2026 elections. While the short-term objective is to unseat Mamata Banerjee, the long-term goal is to establish BJP as a dominant force in the state. To achieve this, BJP is focused on connecting with the people, understanding their concerns, and presenting itself as the true representative of Bengali values and aspirations.

Prime Minister Modi’s speech in Durgapur has set the stage for a significant shift in the political landscape of Bengal. The focus is no longer solely on Mamata Banerjee, but on the broader issues of governance, development, and corruption. By positioning TMC as the antagonist, BJP aims to create a narrative where the people of Bengal have a clear choice: between the current ruling party and a future defined by growth, stability, and effective governance.

As the BJP prepares for the 2026 elections, the strategy seems clear. It’s not just about defeating Mamata Banerjee; it’s about offering the people of Bengal a path to a better future through good governance and change.