If you are planning to buy a new smartphone, this week could be the right time. Several brands are preparing to launch their latest devices in India, and the first sale of five smartphones begins in the coming days. These models bring features such as 5G connectivity, AMOLED displays, powerful chipsets, and massive batteries up to 7000mAh. One smartphone will even be available with a ₹5000 discount during the initial sale.

Here is a complete look at the upcoming devices, their specifications, prices, and sale offers.

Realme P4 5G: Feature-Packed 5G Phone With 7000mAh Battery

The Realme P4 5G will go on sale from 25 August at 12 PM. Customers can purchase it through Flipkart and the official Realme website.

The phone is priced at ₹18,499 for the 6GB+128GB variant, ₹19,499 for the 8GB+128GB variant, and ₹21,499 for the 8GB+256GB model. Color choices include Engine Blue, Forge Red, and Steel Grey.

Thanks to first-sale offers, the effective price of the base model drops to ₹14,999. That makes it one of the most attractive deals in this segment.

The Realme P4 5G features a 6.77-inch AMOLED display and runs on the Dimensity 7400 chipset. It includes a 50MP primary rear camera, a 16MP front camera, and a massive 7000mAh battery. These features make it a powerful option for gamers and heavy users.

itel Zeno 20: Budget Smartphone With Decent Features

The itel Zeno 20 is also scheduled to launch on 25 August at 12 PM. It will be available exclusively on Amazon.

The 3GB+64GB variant is priced at ₹5,999, while the 4GB+128GB version costs ₹6,899. After discounts, the phone will be available at an effective starting price of ₹5,749.

Color options include Aurora Blue, Starlit Black, and Space Titanium.

The itel Zeno 20 comes with a 6.6-inch display, a Unisoc T7100 chipset, a 13MP main camera, an 8MP selfie camera, and a 5000mAh battery. It is designed for customers looking for an affordable smartphone with reliable performance.

Lava Play Ultra 5G: Mid-Range Smartphone With 5G Support

Another device entering the Indian market this week is the Lava Play Ultra 5G. Its first sale begins on 25 August at 12 PM via Amazon.

The 6GB+128GB variant is priced at ₹14,999, while the 8GB+128GB version costs ₹16,499. After applying launch offers, the phone will be available at an effective starting price of ₹13,999.

Customers can choose between Arctic Frost and Arctic Slate color options.

The Lava Play Ultra 5G features a 6.67-inch AMOLED display, MediaTek Dimensity 7300 chipset, a 64MP main camera, a 13MP selfie camera, and a 5000mAh battery. This makes it a strong option for those who want 5G capability with mid-range pricing.

Realme P4 Pro 5G: Flagship-Level Phone With Launch Discount

The Realme P4 Pro 5G is among the most anticipated launches of the month. The first sale will begin on 27 August at 12 PM through Flipkart and Realme’s website.

The phone is priced at ₹24,999 for the 8GB+128GB version, ₹26,999 for the 8GB+256GB variant, and ₹28,999 for the 12GB+256GB model. Color options include Birch Wood, Dark Oak Wood, and Midnight Ivy.

The highlight is the launch discount, which brings the effective starting price down to ₹19,999. That means buyers save ₹5000 during the first sale.

The Realme P4 Pro 5G comes with a 6.8-inch AMOLED 4D curved+ display and is powered by the Snapdragon 7 Gen 4 chipset. It has a 50MP rear camera, a 50MP selfie camera, and a massive 7000mAh battery. This combination makes it a premium smartphone designed for professionals and power users.

Redmi 15 5G: Affordable Smartphone With 7000mAh Battery

The Redmi 15 5G will be available starting 28 August at 12 PM. Customers can buy it through Amazon and Redmi’s official site.

Pricing begins at ₹14,999 for the 6GB+128GB variant. The 8GB+128GB version is priced at ₹15,999, while the 8GB+256GB model costs ₹16,999. Buyers can select from Frosted White, Midnight Black, and Sandy Purple colors.

The Redmi 15 5G offers a 6.9-inch display, Snapdragon 6s Gen 3 chipset, 50MP main rear camera, 8MP front camera, and a huge 7000mAh battery. This phone focuses on long-lasting performance and durability, making it a strong contender in its price range.

What Makes These Smartphones Special

The upcoming smartphone lineup for August 2025 brings several innovations. Customers will find large batteries up to 7000mAh, advanced processors, AMOLED screens, and competitive pricing.

The Realme P4 Pro 5G stands out for its ₹5000 discount during the first sale. Meanwhile, the Realme P4 5G and Redmi 15 5G focus on massive batteries that ensure long hours of uninterrupted use.

For budget-conscious buyers, the itel Zeno 20 provides essential features at a price below ₹6000. The Lava Play Ultra 5G balances affordability and 5G performance.

Market Competition and Consumer Choices

The smartphone market in India is highly competitive. Brands like Realme, Lava, itel, and Redmi are constantly trying to capture consumer attention with aggressive pricing and innovative features.

The upcoming sales reflect this competition. By offering heavy launch discounts and massive batteries, brands are appealing to both young tech enthusiasts and budget-focused families.

Consumers are expected to compare these models carefully before purchase. Battery performance, display size, and camera quality remain the top priorities for most buyers.

The first sales of these five smartphones will begin between 25 and 28 August 2025. Customers can choose from budget devices like itel Zeno 20 to premium models like Realme P4 Pro 5G.

With features such as 7000mAh batteries, advanced processors, AMOLED displays, and attractive discounts, the August 2025 smartphone launches are set to create excitement among Indian buyers.

If you are planning to upgrade, this lineup offers options across every price segment. From budget-friendly models to high-performance flagships, the new devices promise a mix of style, power, and affordability.