On December 7, 2025, Bollywood actress and former Miss Universe Sushmita Sen was warmly welcomed by the people of Patna during the launch of PNG Jewellers’ new flagship store on Kankarbagh Main Road. The actor, known for her grace and charm, took part in the inauguration ceremony and also experienced the rich culture and traditional delicacies of Bihar, much to the delight of her fans and local residents.

Sushmita Sen’s Visit to Patna

The actor received an enthusiastic reception as she arrived in Patna, where she interacted with many fans who had gathered along the route to catch a glimpse of her. As part of her visit, Sen also sampled some of Bihar’s most famous dishes, including the iconic litti-chokha and Champaran mutton. She expressed her love for the state’s food and culture, describing both as exceptional. “I love both the culture and cuisine of Bihar,” she remarked, adding that the people of Bihar are “very sweet” and have a warmth that she deeply appreciates.

Cultural Reflections by Sushmita Sen

At the inauguration event, Sushmita Sen took a moment to reflect on the vibrant atmosphere of Patna. She mentioned how the sound of temple bells mixed with the azaan from the mosques creates a unique harmony that enhances the beauty of the city. The actor shared how she felt truly appreciated by the people of Patna, noting the respectful silence and warmth they showed during her visit.

Sen further stated that her trip to Patna was made possible due to the invitation of a former member of her staff, and she was thrilled to return to the state. “I feel very happy to be in Bihar. This city has a big heart,” she said while thanking those who had attended the store opening event.

The Flagship Store Inauguration

The grand opening of PNG Jewellers’ flagship store in Patna was a major highlight of the event. The 4,000 square feet outlet marks an important milestone for the jeweller in the city. During the ceremony, Sushmita Sen was joined by various dignitaries, including Union Minister Ramkripal Yadav, local MLA Sanjay Gupta, and other prominent figures from Patna.

The new store is a significant addition to PNG Jewellers’ presence in Patna, offering a wide range of exquisite jewellery pieces. The store’s launch was a moment of celebration, bringing together the city’s culture of warmth and tradition with the elegance of fine jewellery.

Sushmita Sen on Gold as an Investment

During her speech, Sushmita Sen took the opportunity to speak about the importance of investing in gold. With gold prices steadily rising, she encouraged the audience to consider jewellery not just as a form of adornment but as a valuable investment. “Buy and wear gold,” she advised, recognizing the growing trend of people investing in gold for both its aesthetic appeal and its long-term value.

The actress expressed her enthusiasm about the opening of the flagship store, seeing it as the start of a new trend in Patna’s jewellery market. She highlighted how the launch marks a significant step forward for PNG Jewellers in meeting the growing demand for quality jewellery in the region.

Sushmita Sen’s visit to Patna and her participation in the launch of PNG Jewellers’ flagship store were a memorable occasion for the people of the city. Not only did the event highlight the rich cultural heritage and hospitality of Bihar, but it also showcased the growing importance of gold as an investment in today’s economy. The star’s words resonated with the audience, further solidifying the bond between Patna and the glamour of Bollywood.