Google is set to launch its new Pixel 10 series today, August 20, 2025, at the global “Made by Google” event. The much-awaited lineup includes four models: Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold.

Even before the official unveiling, the Indian prices of all these models have leaked. According to the leaked information, the starting price of the base Pixel 10 could be ₹79,999. The most premium Pixel 10 Pro Fold may cost as high as ₹1,72,999 in India. These leaks have created a buzz among smartphone enthusiasts who are keen to see what Google brings with its latest flagship lineup.

The Pixel 10 series will compete directly with devices like the Samsung Galaxy Z Flip 7, Vivo X Fold 5, and Apple’s upcoming iPhone 17 lineup.

Pixel 10: Affordable flagship option

The Pixel 10 is expected to launch in India with a starting price of ₹79,999. This model will feature 12GB RAM with 256GB storage. The leaked pricing indicates that Google is retaining the same price point as last year’s Pixel 9, which also started at ₹79,999 in India.

The Pixel 10 will be powered by the new Tensor G5 chipset, built using TSMC’s advanced 3nm process. The chip promises faster performance and better energy efficiency compared to its predecessor. Google has also added enhanced AI-driven features, including advanced machine learning tools and a new camera coach technology designed to improve photography guidance.

The camera system is expected to receive upgrades in low-light photography and stabilization. Google’s Pixel devices are already known for their computational photography, and the Pixel 10 is expected to raise the bar further.

Pixel 10 Pro: Premium features at ₹1,09,999

The Pixel 10 Pro is the next step up in the series. Its leaked price stands at ₹1,09,999, which is almost identical to the price of the previous Pixel Pro generation.

The Pixel 10 Pro is likely to include a professional-grade camera setup with advanced optics. It is expected to feature a telephoto lens, ultra-wide-angle lens, and improved zoom performance. The AI-based camera software will allow users to capture professional-level images without the need for external accessories.

Battery performance will also be enhanced in the Pixel 10 Pro. Google is expected to include better optimization features and faster charging solutions. With the Tensor G5 processor, the device is designed to deliver smoother multitasking and better gaming performance.

Pixel 10 Pro XL: Bigger screen and larger battery

The Pixel 10 Pro XL is designed for users who prefer larger displays and more powerful batteries. Leaks suggest a price of ₹1,24,999 in India.

This device will reportedly come with a massive display and higher screen resolution. It is said to include a base variant with 256GB storage, making it ideal for users who consume large amounts of media.

The Pixel 10 Pro XL will also support Google’s newly introduced Snap Charging technology. This is a magnetic Qi2 wireless charging solution that works similarly to Apple’s MagSafe. Snap Charging is expected to make charging more convenient and efficient.

With the Tensor G5 processor at its core, the Pro XL promises better performance in both productivity and entertainment. Larger batteries will ensure long-lasting power even with heavy usage.

Pixel 10 Pro Fold: Google’s most expensive foldable phone

The highlight of the Pixel 10 series is the Pixel 10 Pro Fold. According to leaks, this foldable phone could be priced at ₹1,72,999 in India, making it one of the most expensive Google phones ever.

The Pro Fold is expected to feature a stylish foldable design with an 8-inch main display and a 6.4-inch cover display. It will be powered by 16GB RAM and storage options up to 1TB, catering to high-end users.

Google aims to compete with Samsung’s Galaxy Z Fold series and Vivo’s foldable devices. The Pixel 10 Pro Fold could bring better durability, refined hinge technology, and improved multitasking experiences. Its price tag places it squarely in the ultra-premium category, targeting consumers who want the latest foldable innovation.

Google’s strategy in India

The leaked pricing shows Google’s strategy to position the Pixel 10 series across different premium segments. While the base Pixel 10 remains competitive at ₹79,999, the Pro models and Fold version are clearly targeting high-end consumers.

India has emerged as a key market for premium smartphones. The Pixel 10 lineup will face stiff competition from Samsung, Apple, and OnePlus. However, Google’s strength lies in its clean Android experience, AI-driven features, and unmatched camera performance.

Analysts believe that the leaked prices make sense given the hardware upgrades and AI improvements. Still, the ₹1.73 lakh price tag for the Pro Fold will restrict it to a niche audience.

Competitors and comparisons

The Pixel 10 series enters a market already dominated by devices like Samsung Galaxy Z Flip 7 FE priced at ₹89,999 and Vivo X Fold 5 priced around ₹1,44,990. Apple’s iPhone 17 Pro series is also expected soon, adding more competition to the premium smartphone space.

Unlike its competitors, Google focuses heavily on AI-driven experiences. Features like on-device translation, live transcription, and advanced computational photography make Pixel devices unique. The Pixel 10 lineup is expected to push these AI features even further with the Tensor G5 chipset.

Expectations from the launch event

The official launch event will provide detailed specifications of the Pixel 10 series. While leaks have revealed pricing and some features, Google is expected to showcase improvements in software, design, and AI applications.

Fans are particularly excited about camera enhancements. The Pixel 10 series could redefine mobile photography with new algorithms, better image sensors, and smart editing tools. The foldable Pro Fold model is also expected to be a major attraction during the launch.

Google’s announcement will also likely focus on integration with its broader ecosystem. The Pixel Buds, Pixel Watch, and Android 15 operating system may be highlighted as part of a complete ecosystem experience.

Market response and consumer interest

The leaks have already generated significant buzz in India. Social media platforms are filled with discussions about the Pixel 10 series pricing and whether the devices will justify their cost.

Many users see the base Pixel 10 as an attractive option for those seeking premium performance at a relatively lower price compared to iPhones and Samsungs. However, the foldable model’s pricing is being debated as too expensive for most Indian buyers.

Despite this, early adopters and tech enthusiasts are likely to embrace the new models. Google’s brand value and reputation for software excellence could help drive initial sales.

The Pixel 10 series launch marks a major milestone for Google in India’s premium smartphone market. With models ranging from ₹79,999 to ₹1,72,999, the company aims to cater to different levels of consumers.

If the leaked prices hold true, the Pixel 10 lineup could strengthen Google’s position among premium buyers. The real test, however, will be how consumers respond to the ultra-premium Pro Fold.

The “Made by Google” event will soon reveal if these leaks match the official announcement. Until then, the excitement around the Pixel 10 series continues to grow across the Indian market.