Samsung has launched a special Independence Day campaign in India titled “Big Celebration, Bigger Screen”. The company is offering massive benefits on its premium range of smart televisions under this limited-time promotion. The campaign, which started on 1st August 2025, will continue till 31st August 2025. It offers Indian consumers attractive freebies and financial savings on large-screen TVs.

As part of the offer, Samsung is providing free soundbars worth up to ₹92,990 and smart TVs valued up to ₹2,05,000 with the purchase of select Vision AI TV models. In addition to these, buyers can also avail up to 20% cashback and easy EMI options during this period.

This campaign is designed to attract families and entertainment lovers looking to upgrade their home viewing experience with a smarter, larger screen.

Vision AI TV: Personalized Experience With Advanced AI

Samsung’s Vision AI TV is the centerpiece of this promotion. The television uses artificial intelligence to analyze user preferences. Based on the data, it automatically adjusts picture quality, sound settings, and content recommendations. This delivers a completely personalized viewing experience for every individual in the household.

Whether users enjoy movies, sports, or news, the Vision AI TV adapts in real-time to deliver optimal settings. The AI features ensure that visuals appear sharper and audio becomes clearer depending on the content being watched.

Samsung claims this technology enhances not just visuals but also understands user behavior to improve future suggestions.

Offer Valid on Select 55-Inch and Larger TVs

The offer is applicable on 55-inch and larger models across multiple premium Samsung TV lineups. These include the latest Neo QLED, OLED, QLED, and Crystal 4K UHD series. The promotional benefits are available across both online and offline Samsung retail channels in India.

Buyers who choose these models during the Independence Day sale window will receive either a high-end Samsung soundbar or a free smart TV depending on the model purchased.

For instance, buyers of select Neo QLED models can receive soundbars worth nearly ₹93,000. Those opting for flagship QLED or OLED TVs can unlock premium combo offers that include bonus televisions.

Up to ₹2 Lakh in Benefits and Cashback

Samsung’s Independence Day campaign is not just about products. It also includes financial incentives for consumers. Buyers can claim up to ₹2,05,000 worth of benefits, combining the free product and cashback.

Additionally, Samsung is offering up to 20% instant cashback on select banking cards. This brings the effective cost of premium TVs down significantly. To further ease the buying decision, EMI options are available with zero interest for eligible customers.

This approach makes large-screen AI TVs more accessible to Indian households planning a tech upgrade in August.

Offer Timed With India’s 78th Independence Day

Launching this campaign ahead of India’s 78th Independence Day, Samsung aims to tap into festive enthusiasm. Independence Day has become a key shopping occasion in India, especially for electronics and large home appliances.

Samsung has consistently participated in these seasonal events with attractive bundles. However, the Big Celebration, Bigger Screen campaign appears to be one of its most aggressive Independence Day promotions in recent years.

By combining smart features with festive pricing, Samsung aims to position its Vision AI lineup as the ideal family upgrade.

Neo QLED, OLED, QLED, and Crystal UHD Explained

Samsung’s current television portfolio includes some of the most advanced technologies in the consumer market:

• Neo QLED TVs use Quantum Mini LED technology, delivering ultra-precise brightness and contrast.

• OLED TVs bring pure blacks and perfect colors for cinematic performance.

• QLED series offer vibrant color accuracy using Quantum Dot technology.

• Crystal 4K UHD TVs deliver high-resolution visuals for budget-conscious buyers.

With screen sizes starting at 55 inches, these models are targeted at customers looking for a premium upgrade that balances both aesthetics and performance.

All of these models now come with the Vision AI engine, which is at the core of this promotion.

Soundbar and Smart TV: What Buyers Get

Buyers selecting a 55-inch or larger Vision AI TV model are eligible for either a premium soundbar or a second smart TV. The bundled product depends on the model and price tier of the TV purchased.

Samsung has not specified the exact combinations, but the top-tier Neo QLEDs are expected to come with higher-value freebies. Customers are advised to visit official Samsung stores or authorized dealers for exact offer configurations based on availability.

This bundle strategy not only adds value to the main purchase but also helps consumers expand their connected ecosystem at home.

Samsung’s Focus on Indian Market During Festive Season

India remains one of Samsung’s key markets for television sales. The company sees high traction during national holidays like Republic Day, Diwali, and Independence Day. With growing demand for connected devices, Samsung has been expanding its AI-driven product range.

The Vision AI campaign is part of this broader strategy to lead in the premium TV segment. The inclusion of AI capabilities aligns with global consumer trends that favor personalized and smart entertainment.

With streaming becoming the norm in Indian households, Samsung’s large-screen AI TVs are designed to complement evolving digital habits.

How to Avail the Offer

Interested buyers can visit Samsung.com, Samsung exclusive stores, or partner retailers to check eligibility. The offer is valid till 31st August 2025, or while stocks last. Cashback and EMI options depend on partner bank approvals, so customers should verify all terms at the time of purchase.

Samsung has also enabled pre-booking and exchange options, allowing customers to upgrade from old TVs while enjoying the Independence Day benefits.

Samsung’s Big Celebration, Bigger Screen campaign is more than a discount offer. It reflects a strategic push to bring AI-powered entertainment into more Indian homes. With Vision AI technology, 55-inch+ screen size options, and free premium add-ons, the deal is hard to ignore.

For consumers looking to upgrade their entertainment setup in August 2025, this Independence Day offer delivers both technology and value. From personalized AI adjustments to free soundbars or TVs, Samsung is aiming to redefine the home viewing experience.