KKN Gurugram Desk | In an exciting development, Bharti Airtel has introduced a new prepaid plan in Assam that combines mobile and DTH (digital TV) services. Priced at ₹448, this plan offers a host of benefits that make it an attractive option for customers in the region. With a combination of 5G data, digital television channels, and additional perks, this plan is poised to redefine the way users access both mobile and entertainment services in the state. Let’s dive deeper into what Airtel’s new prepaid plan has to offer and how it will impact the telecom and entertainment sectors in Assam.

What’s Included in Airtel’s ₹448 Mobile + DTH Plan?

Airtel’s latest ₹448 prepaid plan is designed to offer a comprehensive bundle of services to meet the needs of both mobile users and television viewers. According to reports, the plan includes the following key features:

1. Unlimited Voice Calls: Users will have access to unlimited voice calls across all networks, ensuring that they can stay connected without worrying about extra charges.

2. Daily 2.5GB of 5G Data: The plan offers 2.5GB of high-speed data daily, including unlimited 5G data in 5G-enabled areas. After exhausting the daily data limit, users can continue using the internet at a reduced speed of 64 Kbps.

3. Daily 100 SMS: Subscribers will enjoy the benefit of sending up to 100 SMS messages daily, making it ideal for those who regularly use text messaging as their primary communication method.

4. Validity: The plan is valid for 28 days, making it a monthly subscription for customers who require both mobile and DTH services for a month at an affordable price.

5. Airtel Xstream App Access: Airtel offers free access to its Xstream app, allowing users to stream their favorite shows, movies, and series without any additional cost.

6. Airtel Digital TV Subscription: The plan includes a subscription to Airtel Digital TV, providing access to over 250 TV channels. This makes it an attractive choice for entertainment lovers who want to enjoy a wide variety of channels.

7. Additional Rewards: Customers will also get three months of free access to Apollo 24/7 Circle Membership, which provides health-related services, and a free HelloTunes plan to personalize their callers’ experience.

Why Is Airtel’s New ₹448 Plan a Game Changer?

Airtel’s new ₹448 prepaid plan brings a hybrid solution that addresses the growing demand for bundled services. It’s a perfect blend of high-speed mobile data, unlimited voice calls, and premium digital television content, making it an ideal choice for users who want the convenience of both mobile and DTH services under a single recharge.

One of the most noteworthy features of this plan is the inclusion of unlimited 5G data, which is becoming increasingly popular among users in regions where Airtel’s 5G network is available. With 5G technology revolutionizing data speeds and improving connectivity, this plan ensures users can experience the next level of mobile internet.

Moreover, the Airtel Digital TV subscription gives users access to over 250+ TV channels, allowing them to enjoy entertainment, news, sports, and more, all under a single package. This is a significant value addition for customers who may have previously relied on separate subscriptions for mobile and television services.

The inclusion of free content access to the Airtel Xstream app is another key benefit, allowing users to stream popular shows, movies, and exclusive content from the convenience of their smartphones. With streaming services becoming a dominant force in entertainment, this feature adds significant appeal to the plan.

Impact on Airtel’s Market Position in Assam

Airtel’s launch of this innovative ₹448 prepaid plan is set to strengthen its leadership position in the Assam telecom market. The company already leads the region with the highest number of wireless subscribers. According to the latest Telecom Regulatory Authority of India (TRAI) data, Airtel’s total subscriber base in Assam stands at 11.91 million, the highest among all telecom operators in the region.

The introduction of this plan will likely attract even more users to Airtel, particularly those looking for a cost-effective and convenient solution that combines mobile services with entertainment options. With more than 11 million subscribers in Assam, this plan offers an opportunity to bring hybrid services into even more households, allowing Airtel to further penetrate the digital TV market and increase its Average Revenue Per User (ARPU).

The ARPU metric is crucial for telecom operators, as it measures the average revenue generated from each user. Airtel’s hybrid offering could help boost its ARPU, which is already the highest in the industry. As competition in the telecom sector intensifies, offering value-packed plans like this one will enable Airtel to maintain its dominance in Assam and other regions.

How Airtel’s Hybrid Services Will Benefit Assam Customers

The hybrid nature of this new plan is a significant move for Airtel, as it combines two essential services – mobile connectivity and digital television – into one affordable package. Customers in Assam can now access both services for an average cost of ₹16 per day, making it a highly affordable option for families and individuals who rely on both mobile and television services.

By providing a combination of mobile data, voice services, and digital TV channels, Airtel is offering a solution that caters to a broad spectrum of customer needs. Whether it’s staying connected through voice calls, enjoying uninterrupted 5G internet browsing, or streaming TV shows and movies, this plan offers a comprehensive package that saves users time and money.

Additionally, Airtel’s inclusion of value-added services such as Apollo 24/7 Circle Membership and HelloTunes further enhances the overall customer experience. This shows Airtel’s commitment to delivering more than just basic mobile services, positioning itself as a one-stop solution for all communication and entertainment needs.

Airtel’s Continued Growth and Leadership in Assam

Airtel’s strategic move to offer bundled services with its ₹448 prepaid plan is expected to further solidify its leadership position in Assam. The plan not only meets the growing demand for affordable and comprehensive telecom services but also aligns with Airtel’s broader strategy to increase customer engagement through its diverse service offerings.

With its extensive network coverage, both in mobile connectivity and digital television, Airtel is poised to capture even more market share in the region. The company’s innovative offerings, including the 5G data and Xstream app access, will continue to differentiate it from its competitors and attract new customers seeking the best value for their money.

Airtel’s launch of the ₹448 prepaid Mobile + DTH plan in Assam is a clear demonstration of the company’s commitment to enhancing customer satisfaction by offering bundled, value-packed services. By combining high-speed 5G data, unlimited voice calls, and over 250 digital TV channels, Airtel has created an attractive solution for customers looking for affordability and convenience.

As Airtel continues to lead the market in Assam with its hybrid services, it’s clear that the company is focused on delivering an exceptional customer experience. This plan will not only help Airtel maintain its position as the top telecom operator in the region but will also set a precedent for the future of mobile and entertainment services in India.

In summary, Airtel’s new ₹448 prepaid plan is a game-changer for customers in Assam, offering unbeatable value and convenience across mobile and television services. With its unique blend of 5G data, digital TV, and added perks, this plan is poised to make a significant impact on Airtel’s market growth in the region.