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Sony TV’s popular drama Bade Achhe Lagte Hain – New Season is set to go off-air earlier than expected. Despite a promising start in June with a star-studded cast including Harshad Chopda and Shivangi Joshi, the show failed to maintain consistent ratings. Reports confirm that the series will end with only 150 episodes. The final telecast is scheduled for September 19, 2025. A Big Launch with High Expectations When Sony Entertainment Television announced the return of Bade Achhe Lagte Hain with a new storyline and a fresh cast, viewers were eager. Harshad Chopda, already popular among audiences for his previous roles, was seen as Rishabh, while Shivangi Joshi took on the role of Bhagyeshree. The show launched in June 2025 with heavy promotions across digital platforms, social media, and television. Industry experts believed this fresh pairing would recreate the magic of the earlier seasons. However, while the initial episodes generated buzz, the series struggled to sustain viewership. The Storyline and Central Characters The narrative revolved around Rishabh, portrayed by Harshad Chopda, and Bhagyeshree, played by Shivangi Joshi. Rishabh was shown as a complex character dealing with his past while Bhagyeshree entered his life as a supportive yet emotionally layered personality. The current track had Bhagyeshree taking a gold loan to help pay for Rishabh’s father’s medical treatment. This gesture slowly changed Rishabh’s perception of her, bringing the two closer. Yet, the story introduced conflict when it was revealed that Bhagyeshree had a past connection with someone responsible for harming Rishabh’s father. The show attempted to combine emotional drama with suspense, weaving romance with family conflicts. Despite these efforts, ratings did not rise to expected levels. Efforts by the Makers to Save the Show Producers did not give up easily. Several strategies were implemented to revive audience interest. The show introduced a six-month leap, added fresh twists to the plot, and shifted its time slot to capture a wider viewership. These changes aimed to recreate the magic that earlier seasons of Bade Achhe Lagte Hain had achieved. Unfortunately, none of the modifications were able to reverse the declining TRP ratings. Industry insiders suggest that competition from other shows airing in the same time slot also impacted performance. With multiple high-drama serials capturing attention, sustaining numbers for this show became a challenge. Why TRPs Matter for Indian Television In Indian television, TRP ratings remain the deciding factor for the survival of most daily soaps. A show may have a loyal fanbase online, but if broadcast ratings do not meet advertiser expectations, networks often decide to cut the run short. In this case, despite Harshad Chopda and Shivangi Joshi’s strong fan following, the on-air ratings did not justify continuing the show beyond 150 episodes. Networks rely heavily on advertisers, and weak ratings can affect the entire programming lineup. The Last Episode and Closure Reports confirm that the last episode of Bade Achhe Lagte Hain – New Season will be telecast on September 19, 2025. With only 150 episodes planned, the show will conclude sooner than originally expected. Fans who had been following the journey of Rishabh and Bhagyeshree will see closure in the coming weeks. It is not yet clear how the story will end, but makers are reportedly working on giving audiences a satisfying finale. Audience Reaction to the Announcement The news of the show going off-air has sparked mixed reactions on social media. While some fans expressed disappointment, others noted that the storyline felt rushed and inconsistent. Harshad Chopda and Shivangi Joshi’s pairing had received appreciation for their chemistry, but viewers often criticized the script and lack of strong subplots. Many fans feel that the early closure may have been avoided with a more engaging narrative. On platforms like X (formerly Twitter) and Instagram, fan clubs have been trending hashtags, urging the makers to extend the show. However, official confirmation from the channel leaves little room for change. The Legacy of Bade Achhe Lagte Hain The franchise Bade Achhe Lagte Hain has been one of the most iconic in Indian television history. The original season, starring Ram Kapoor and Sakshi Tanwar, became a benchmark for family drama with romance at its core. Subsequent seasons attempted to retain that legacy with new faces and fresh plots. This latest season was expected to continue the trend, but it struggled to reach the iconic status of earlier installments. Industry experts believe audiences have evolved, and television shows now face heavy competition not only from other daily soaps but also from OTT platforms offering diverse content. Competition from OTT and Digital Platforms The decline in TRPs for many television shows in recent years is often linked to the rise of streaming platforms. Viewers, especially younger demographics, prefer binge-watching shows on-demand rather than sticking to daily episodes on TV. This shift in audience behavior has put pressure on traditional television dramas. Shows like Bade Achhe Lagte Hain, despite being popular once, now face a tougher environment where maintaining consistent TRP ratings is increasingly difficult. Harshad Chopda and Shivangi Joshi: What’s Next? Both Harshad Chopda and Shivangi Joshi remain among the most popular faces in the Indian television industry. Even though Bade Achhe Lagte Hain – New Season is ending, fans are eager to know about their upcoming projects. Industry insiders suggest that both actors are in talks for new shows and possibly web series. Their popularity ensures that they will soon return with fresh ventures. For now, however, the duo will be seen concluding their journey as Rishabh and Bhagyeshree in this series. Broader Implications for the Industry The early closure of Bade Achhe Lagte Hain raises questions about content strategy for television networks. Viewers today demand fast-paced storytelling, relatable plots, and unique twists. Traditional tropes often fail to hold attention for long durations. Channels may need to adapt by producing shorter-format shows with strong narratives rather than stretching storylines for years. The Indian audience, having exposure to global content through OTT, now expects higher quality and tighter scripts. Key Takeaways from This Development The cancellation of Bade Achhe Lagte Hain – New Season before completing a year highlights the risks involved in daily soap production. Despite big names and strong marketing, success depends on engaging scripts and sustained viewer interest. The show will be remembered for bringing Harshad Chopda and Shivangi Joshi together, but its struggle with ratings demonstrates the changing landscape of Indian television. Sony TV’s Bade Achhe Lagte Hain – New Season will officially go off-air on September 19, 2025. The show will end with 150 episodes, far earlier than expected. While Harshad Chopda and Shivangi Joshi’s chemistry was appreciated, weak TRPs forced the channel to pull the plug. This development underlines the challenges faced by Indian television dramas in an era dominated by OTT platforms and changing audience preferences. As the show bids goodbye, fans are hopeful that both lead actors will soon return with stronger, more impactful projects. The legacy of Bade Achhe Lagte Hain continues, but this season will be remembered as a reminder that in television, content truly remains king.

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