KKN Gurugram Desk | The newly launched OnePlus 13T has made a thunderous debut in the Chinese smartphone market. In its very first sale held on April 30, 2025, the device created history by generating over ₹2,300 crore in sales within just 10 minutes of going live. The response was so overwhelming that the company itself admitted being surprised by the demand.

Launched on April 24 in China, the OnePlus 13T has now become one of the fastest-selling smartphones in its price segment. With its powerful specifications, aggressive pricing, and updated design, the device has hit the sweet spot for mid-premium users.

Let’s take a closer look at what makes the OnePlus 13T such a phenomenon in the market.

 Record-Breaking First Sale: ₹2,300 Crore in 10 Minutes

In a statement posted on Chinese social media, OnePlus China President Louis Li revealed that the company recorded sales worth over 200 million Yuan (~₹2,300 crore) within the first 10 minutes of the phone’s launch day sale. Furthermore, the entire daily sales target was achieved within just two hours, a milestone that underscores the massive interest in the OnePlus 13T.

Louis Li also mentioned that the 13T is now the highest-selling model in the ¥3,000 to ¥4,000 range (~₹34,000–₹46,000) among all smartphones launched in recent years in China.

 Pricing Strategy: Competitive and Aggressive

OnePlus adopted an aggressive pricing model to dominate the mid-premium flagship segment. The base variant of the OnePlus 13T was available for as low as ¥2,899 (~₹33,000) after government subsidies, making it around ¥800 (~₹9,100) cheaper than other compact flagship devices in the same segment.

Variant-wise Pricing (China):

The entry-level model is priced lower than most competitors, making it an irresistible deal for buyers looking for flagship features without the flagship price tag.

OnePlus 13T Specifications: Powerhouse in a Compact Body

The OnePlus 13T is equipped with top-tier hardware and display features, bringing together performance and aesthetics in a way OnePlus fans expect.

 Display:

• 6.32-inch flat OLED panel

• 1.5K resolution

• 120Hz refresh rate

• 1600 nits HBM brightness, 4500 nits peak brightness

• 3840Hz PWM dimming for eye comfort

This ensures buttery smooth visuals, even under harsh lighting, and also caters to users sensitive to screen flicker.

 Performance:

• Snapdragon 8 Elite chipset – a powerful processor built for speed and multitasking

• LPDDR5X RAM + UFS 4.0 storage – fast memory and read/write speeds

• Battery: 6,260 mAh with 80W wired fast charging

• Operating System: ColorOS 15 based on Android 15

 Camera System:

• Primary Sensor: 50MP Sony IMX906 with OIS

• Telephoto: 50MP 2x zoom with OIS

• Front Camera: 16MP selfie shooter

• Features like night mode, AI scene detection, and pro video mode further enhance the camera experience.

 Other Features:

• Brand-new pressable hardware button on the left edge

• Dual stereo speakers

• Advanced cooling system for gamers

• 5G-ready dual SIM support

Market Reaction: What Makes It a Game-Changer?

The OnePlus 13T delivers a flagship-grade experience at a price point usually reserved for upper mid-range devices. This sweet pricing-performance balance, combined with OnePlus’s loyal fanbase in China, has propelled its massive early success.

Competitive Edge:

• Under ₹40,000, the 13T offers Snapdragon 8-level performance with an AMOLED panel

• Massive battery life with fast charging gives it an edge over rivals

• Top-tier build quality and design keeps OnePlus’s premium DNA intact

This combination has helped OnePlus capture market share from brands like Xiaomi, Realme, and even Apple in the value flagship segment.

?? India Launch: OnePlus 13s Teased for Indian Market

As OnePlus 13T dominates China, the company has started teasing the OnePlus 13s for the Indian market. It appears to be a regional variant of the 13T, possibly designed for India and select global markets like Southeast Asia.

OnePlus 13s Expected Specifications:

• 6.32-inch OLED display

• Snapdragon 8 Elite chipset

• Likely color options: Black Velvet and Pink Satin

• Same camera and battery specifications as the 13T

While the official pricing has not been confirmed, industry insiders expect it to be priced between ₹38,000 and ₹45,000 depending on the configuration.

 Early Sales Offers & Availability

The OnePlus 13T series is currently only available in China, with models selling out quickly across e-commerce and retail channels.

In India, pre-bookings for the OnePlus 13s are likely to start by mid-May 2025, with a launch date expected by early June.

OnePlus is likely to offer:

• Bank cashback offers

• Exchange bonuses

• OnePlus Red Cable Club membership benefits

The Bigger Picture: OnePlus Reclaims Market Leadership

After facing stiff competition from rising brands, OnePlus’s 13T success is a strong comeback moment. The company’s ability to deliver flagship features with efficient pricing has struck the right chord with buyers.

What to Expect Next?

• OnePlus 13 Pro and Ultra models may arrive in Q3 2025

• AI-based features are expected to roll out via OTA updates

• OnePlus Pad 2 and Buds 4 Pro expected later this year

With its stellar first-sale performance and cutting-edge specifications, the OnePlus 13T is redefining the flagship-killer segment. Delivering premium quality at an affordable price, it’s a perfect mix of performance, photography, and display excellence.

If the Indian version — OnePlus 13s — retains these features and pricing, OnePlus could once again dominate the ₹35,000–₹45,000 smartphone bracket in India.