Bharat Sanchar Nigam Limited (BSNL) is wrapping up one of its most unique promotional offers today, August 31. The BSNL Rs 1 Freedom Offer, also known as the Azadi Ka Plan, was introduced on August 1 as a limited-time offer to allow new customers to experience the company’s 4G network at a nominal cost.

Under this offer, BSNL has been providing unlimited calling across all networks, daily 2GB of 4G data, and 100 SMS per day for a full 30-day validity, all at just ₹1. The scheme has drawn significant attention as one of the most affordable telecom offers in recent years, aimed at attracting new subscribers to BSNL’s upgraded 4G services.

What the BSNL Rs 1 Plan Includes

The Freedom Offer gives new users 30 days of unlimited calls to any network, daily 2GB of high-speed 4G data, and 100 SMS messages every day. With a total validity of one month, this means subscribers receive 60GB of data in total.

Once the daily 2GB high-speed data limit is consumed, BSNL’s Fair Usage Policy (FUP) comes into effect. Even after reaching the daily cap, users can continue browsing the internet at a reduced speed of 40 kbps without any additional charges.

This makes the plan particularly useful for those wanting to test BSNL’s 4G network coverage in their area before committing to a regular plan.

Offer Exclusively for New Users

BSNL has clarified that the Rs 1 Freedom Offer is available only for new users. Existing BSNL customers are not eligible for this scheme.

To make the offer even more appealing, BSNL is also providing a free 4G SIM card with the plan. This ensures that first-time customers can start using the service without any extra cost on SIM activation.

By restricting the offer to new customers, BSNL aims to expand its subscriber base and compete with private telecom giants by demonstrating the reliability of its 4G services.

30-Day Validity with Affordable Benefits

The Freedom Offer is valid for a 30-day period, providing consistent benefits throughout the month. At ₹1, customers enjoy not only unlimited voice calls but also daily SMS allowances along with data benefits.

This structure ensures that customers can experience a complete telecom package, including internet, messaging, and calling, within the trial period.

Total Data Benefit and Breakdown

The plan’s biggest highlight is the 60GB data allocation spread across 30 days. For users who rely heavily on internet services, this provides a decent opportunity to explore browsing, streaming, and online communication.

While 2GB daily may not suffice for heavy gamers or constant video streamers, it covers average needs for browsing, social media, messaging, and moderate streaming. The additional benefit of continued internet access at 40 kbps ensures that customers are not completely disconnected after exhausting their daily limit.

Why the Rs 1 Freedom Offer Matters

The plan has gained attention because of its affordability and timing. With telecom costs rising and competition intensifying, BSNL’s ₹1 offer represents a strategic move to attract users who might have drifted to private players like Jio, Airtel, or Vi.

By offering comprehensive benefits at a token price, BSNL is essentially inviting customers to test the quality of its network, which has often been criticized in the past for limited coverage and speed. The company’s upgraded 4G rollout has been positioned as an answer to these criticisms.

How to Avail the BSNL Rs 1 Plan

Interested customers can purchase the plan in several convenient ways. They can visit the nearest BSNL retailer or Common Service Centre (CSC) to get started.

Alternatively, BSNL has enabled digital access to the scheme. Customers can check details and avail the offer through the official BSNL website or via the BSNL Selfcare app.

This multi-channel accessibility ensures that customers in both urban and rural areas can access the plan without difficulties.

Strategy Behind the Offer

Industry analysts believe that the Freedom Offer serves as a marketing tool rather than a revenue generator. By pricing the plan at just ₹1, BSNL eliminates the entry barrier for new customers, encouraging them to experience its services first-hand.

The hope is that after using the 30-day trial plan, satisfied customers will shift to BSNL’s regular prepaid or postpaid plans, ensuring longer-term retention.

The scheme has also allowed BSNL to generate significant buzz in the telecom sector, positioning itself once again in headlines dominated by private operators.

Customer Response and Feedback

Since its launch on August 1, the offer has received a positive response from customers looking for affordable connectivity solutions. Many new users appreciated the initiative as it allowed them to explore BSNL’s 4G coverage in their areas before making a financial commitment.

Some feedback, however, highlighted that BSNL’s network coverage in certain rural and remote locations still needs improvement. Yet, the sheer affordability of the plan and the fact that it included free SIM activation made it an attractive choice for first-time users.

Last Day to Grab the Offer

Today, August 31, marks the final day of the Rs 1 Freedom Offer. Customers still have a few hours left to subscribe before the plan is discontinued.

For those who want to explore BSNL’s 4G services without major financial risk, this is the last opportunity to join. After today, customers will have to opt for BSNL’s standard prepaid or postpaid plans, which are priced higher.

The BSNL Rs 1 Freedom Offer stands as one of the most unique promotional strategies launched by the state-run telecom operator in recent years. By giving new customers unlimited calls, 60GB of data, and daily SMS benefits for 30 days at just ₹1, BSNL positioned itself as a customer-friendly choice during a highly competitive telecom phase.

Though limited to new users, the offer has showcased BSNL’s determination to expand its reach and prove the reliability of its 4G services. The scheme not only provided telecom services at a minimal cost but also boosted the company’s visibility across India.

With the plan ending today, BSNL now looks to convert these trial users into long-term customers by offering competitive packages in the future.