KKN Gurugram Desk | In a move to capture cost-conscious mobile users and directly challenge private telecom giants like Jio, Airtel, and Vi, Bharat Sanchar Nigam Limited (BSNL) has launched a high-value prepaid plan that eliminates the need for monthly recharges. Priced at just ₹897, the plan offers 180 days of validity and comes with unlimited calling, 90GB of total data, and free daily SMS benefits.

This plan is designed for users looking to simplify their mobile expenses while still getting comprehensive services. Let’s break down everything this new BSNL ₹897 plan offers.

Key Highlights of the BSNL ₹897 Plan:

• Price: ₹897

• Validity: 180 Days (Approximately 6 Months)

• Voice Calls: Unlimited to all networks across India

• Data: 90GB total (no daily cap)

• SMS: 100 free SMS per day

• Best for: Budget-conscious users, minimal data users, and those seeking long-term plans

 BSNL’s Strategy: Compete on Value and Simplicity

In the hyper-competitive Indian telecom market, BSNL’s new ₹897 plan is aimed at attracting users who are tired of frequent monthly recharges and want a cost-effective long-term solution. Unlike daily data-limited packs offered by major private operators, BSNL is focusing on flexibility and freedom.

Here’s how it compares:

 Unlimited Calling Without Restrictions

One of the plan’s most attractive features is truly unlimited voice calling to any network across India, with no usage cap. For users whose priority is voice communication over heavy data use, this alone makes the plan worthwhile.

Whether you call frequently within your city or to other states, this plan ensures uninterrupted communication for six months.

 90GB Data with No Daily Limit – Total Control

Unlike many telecom providers that impose a daily data usage cap, BSNL’s ₹897 plan gives users full control over how and when they use their 90GB data. There’s no daily restriction, which means:

• You can use 5GB in one day and none the next

• Spread it across weeks or months as per your convenience

• No forced daily “expiry” of unused data

This makes it ideal for light to moderate users, senior citizens, or people who primarily use Wi-Fi and need mobile data occasionally.

 Free SMS: Still Relevant in 2025

While messaging apps dominate communication today, SMS remains essential for OTPs, banking alerts, government verifications, and official communication.

With 100 free SMS per day, BSNL ensures users aren’t left stranded for basic services. This is particularly useful for:

• Government scheme beneficiaries

• Users without smartphones

• Rural users dependent on SMS-based services

 Who Should Choose the BSNL ₹897 Plan?

This plan is especially suitable for:

➤ Budget-Conscious Consumers

Those trying to reduce monthly expenses without sacrificing calling or basic data use.

➤ Senior Citizens and Rural Users

Who may not use mobile data daily but still need consistent voice and SMS access.

➤ Backup SIM Users

If BSNL is your secondary number, this plan ensures connectivity for months without hassle.

➤ Students and Light Data Users

Especially those who rely on Wi-Fi for heavy tasks and need mobile data only for light browsing or emergency use.

How to Recharge with the BSNL ₹897 Plan

You can activate the ₹897 prepaid plan using:

• BSNL’s official website: https://portal.bsnl.in

• MyBSNL app (available on Android and iOS)

• Authorized recharge outlets and digital payment apps like PhonePe, Paytm, Google Pay

Before recharging, ensure your SIM is active and part of a BSNL prepaid plan.

 Caveats to Keep in Mind

While the plan offers excellent value, users should be aware of:

• No rollover of unused data after 180 days

• Network strength may vary in certain areas, especially compared to private players

• Plan pricing may vary slightly by telecom circle

It’s advisable to check availability and compatibility in your region before opting for this recharge.

BSNL’s Market Strategy: Competing Where It Counts

BSNL has consistently been the go-to operator for low-cost, long-validity plans, especially in rural India. With 4G expansion ongoing and plans to roll out BSNL 4G pan-India by end of 2025, the company is preparing to revive its lost market share.

This ₹897 plan could be part of a broader user-retention strategy, offering price-sensitive consumers an alternative to the monthly recharge fatigue from major private providers.

 Customer Testimonials (Anecdotal)

“I don’t use data much. This BSNL plan is perfect for my needs — I just want calling and SMS without spending ₹250 every month.”
— Rajeev, 56, retired teacher

“I needed a secondary SIM for government work and this plan gives me 6 months peace of mind. Can’t find this value with Airtel or Jio.”
— Anita, rural health worker

 Why This Plan Stands Out in 2025

In a market increasingly focused on daily caps, unlimited binge data, and OTT bundling, BSNL has taken a back-to-basics approach with this plan:

• No gimmicks

• No expiry fear

• One recharge, six months of service

It may not suit heavy streamers or gamers, but for a large segment of India’s population, this is just the kind of reliability and affordability they want.

Absolutely — if your primary needs are calling, occasional data use, and long-term savings. It competes well on price, beats private players on flexibility, and offers solid value without the monthly recharge headache.

Whether you’re a student, working professional, senior citizen, or simply tired of recharging every 28 days, the BSNL ₹897 plan might just be the reliable, no-fuss solution you’ve been looking for.