In recent years, the demand for MBA programs has surged dramatically, especially among young professionals and fresh graduates aspiring for careers in management, leadership, and specialized industries. Among the emerging specializations, MBA in Media and Entertainment Management is gaining rapid popularity in India.
This course offers a blend of traditional management education with a focus on film, television, digital content, and event production industries—making it ideal for those who wish to enter the fast-paced media ecosystem with managerial skills.
In this article, we explore everything about MBA Media & Entertainment Management Admission 2025, including eligibility criteria, admission process through CUET PG, top colleges, fee structure, and career scope.
Media and entertainment is a booming industry in India, fueled by digital expansion, OTT platforms, and global content production. To manage such high-growth sectors, companies require skilled professionals who understand the nuances of media operations, content lifecycle, revenue models, and audience engagement.
An MBA in Media and Entertainment Management equips students with:
Strategic thinking
Leadership development
Project management in creative industries
Marketing and brand management
Understanding of media law, rights, licensing, and technology
As a result, this course is becoming a top choice for students looking for non-conventional yet lucrative MBA options in 2025.
Unlike traditional MBAs that rely on CAT, XAT, or MAT, many universities now offer admission to Media and Entertainment Management MBA programs through CUET PG scores.
CUET PG Score is widely accepted in institutions like Devi Ahilya Vishwavidyalaya (DAVV), Indore
Some open universities like IGNOU conduct their own entrance exams (e.g., OPENMAT)
Course names may vary across institutions (e.g., Media Management, Media & Entertainment Studies)
Department: Educational Multimedia Research Centre (EMRC)
Course: MBA in Media Management
Duration: 2 years (Full-time)
Admission Through: CUET PG Score 2025
Fee: Approximately ₹1.98 lakh for the complete course
Mode: Regular classroom learning
Why choose DAVV?
DAVV is a UGC-recognized public university known for its specialized media curriculum and hands-on training. The university combines classroom learning with real-world media projects, industry visits, and internship programs.
Course: MBA in Media and Entertainment Management
Duration: 2 years
Mode: Distance and Online Learning
Admission Through: IGNOU’s OPENMAT entrance exam
Fee: Around ₹50,000 for the entire program
Why IGNOU?
IGNOU offers one of the most flexible learning models in India. It is ideal for working professionals who want to pursue an MBA in media management without leaving their jobs.
Graduates from this program can pursue management roles in a wide range of sectors, such as:
Film Production Houses
Television Channels
Digital Streaming Platforms (OTT)
Event Management Firms
Advertising and Marketing Agencies
Public Relations Firms
News and Broadcast Media
Content Production & Licensing Companies
Some job roles include:
Media Manager
Brand Strategist
Content Marketing Head
Production Manager
Talent Manager
Business Development Manager (Media)
₹4–8 LPA (Lakhs per annum)
₹10–14 LPA
₹15–20+ LPA
Note: Actual salary may vary based on location, company, prior experience, and skillset.
Graduation in any stream (minimum 50% marks)
Valid CUET PG score or OPENMAT score (for IGNOU)
Basic knowledge of communication/media (preferred but not mandatory)
No upper age limit
Institute | Admission Mode | Entrance Exam | Registration Deadline |
---|---|---|---|
DAVV, Indore | Regular | CUET PG | July 31, 2025 |
IGNOU | Distance/Online | OPENMAT | August 15, 2025 |
Please refer to respective official websites for the latest dates and updates.
While traditional MBA programs in Finance, HR, and Marketing remain popular, specialized MBAs such as Media and Entertainment Management give you an edge in niche industries.
Advantages include:
Domain-specific knowledge
Focused internships
Faster industry placement
Higher relevance in job roles
If you’re passionate about media, communication, or storytelling and want to combine it with management, this course is the perfect fit. However, ensure:
You check the accreditation of the university
Go through placement records
Prepare for CUET PG/OPENMAT well in advance
Attend career counselling sessions to align course with your long-term goals
As India’s media and entertainment industry continues to grow at a double-digit rate, the need for professional managers with creative and strategic abilities is higher than ever. With affordable fees, multiple admission options through CUET PG and OPENMAT, and clear career paths—MBA in Media and Entertainment Management is a smart and future-ready choice for 2025.
For the latest updates on MBA admissions 2025, CUET PG counselling, and university-specific application links, stay connected with KKNLive.com.
This post was published on July 9, 2025 12:57
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